Football management as stakeholder management: Anglo-Saxan Chronicle 34


When we first met Eugeniu Merciu, the FC Saxan chairman, we had attempted to interest him in the notion of stakeholder management.


But that doesn’t mean I can’t myself implement a stakeholder strategy.

I start by listing all the types of stakeholders I can think of. By ‘stakeholder’ I mean anyone who stands to influence, or be influenced, by the club. Here’s the list I came up with:

  • The owners and the board
  • The players (plus WAGs and family)
  • The non-playing staff
  • The fans
  • Agents
  • The authorities (the league, the Moldovan FA, and the national sides)
  • Other clubs and their stakeholders
  • The press
  • The young players coming through in our area.

I will try to find ways to maintain sustainable relationships with all of these groups.