When we first met Eugeniu Merciu, the FC Saxan chairman, we had attempted to interest him in the notion of stakeholder management.
Unsuccessfully.
But that doesn’t mean I can’t myself implement a stakeholder strategy.
I start by listing all the types of stakeholders I can think of. By ‘stakeholder’ I mean anyone who stands to influence, or be influenced, by the club. Here’s the list I came up with:
- The owners and the board
- The players (plus WAGs and family)
- The non-playing staff
- The fans
- Agents
- The authorities (the league, the Moldovan FA, and the national sides)
- Other clubs and their stakeholders
- The press
- The young players coming through in our area.
I will try to find ways to maintain sustainable relationships with all of these groups.
